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Computer Hardware & Electronics Accessories Industry
The computer hardware e-commerce category was worth an enormous $350 billion in 2018 and as was driven by the massive demand for smartphones, smart TVs, tablets, laptops, and game consoles. As well as handheld devices, there are over 2 billion PC’s in use worldwide today with a penetration rate of almost 80% making this one of the most exciting e-commerce categories today.
Hardware is the physical components necessary to make technology run including the chips in your smartphone, whereas accessories are the accompaniments which make using technology that much more comfortable, these include headphones, portable battery packs and those ever-present selfie sticks. Computer hardware and electronics tend to be segmented into sub-categories that include audio & video, cell phones, computers, and cameras. Amazingly, the global market for electronic accessories is estimated to reach $59.5 billion by 2026.
The category is full of the best tech brands in the world including Samsung, Lenovo – which just overtook HP as the world’s largest manufacturer of PC’s, and of course, Apple – one of the worlds largest companies, valued nearly a billion dollars with annual revenue over $200 billion. Of course, there are also smaller disruptor brands like FitBit who are changing the way we think about health and are in high demand among the health conscious among us.
The future of this category, like anything technology related, is exciting. As global disposable income levels rise, the offerings in this category will be dominated by increasingly innovative products. Whether it is the LG Rollable TV or the Kitchen Aid Smart display, consumers will be spoilt for choice, and once again connectivity will be at the forefront of everyone’s mind. Google Assistant and Amazon’s Alexa have paved the way for the technology that enables consumers to connect with devices everywhere, best captured by the vast number of new entries at CES 2019.