10S BEST Fashion Designer Brands

The designer clothes industry is headed by some of the biggest names in fashion including Michael Kors – for designer handbags, Mulberry, and Ralph Lauren – who have been around for over five decades. Sales of apparel and accessories in the United States surpassed $100 billion in 2018, and there are some great opportunities within the category.

Typically designer clothes brands are built on brand loyalty, especially for customers who want to present an individualistic style to their peers. Currently, the Women & Girls segment of the market enjoys greater prosperity than its Men & Boys counterpart. However, both are being slightly squeezed via economic pressures put on the consumer – designer shoes, in particular, are feeling the pinch as people look for sturdier low-cost options.

Luckily for retailers in the designer clothes industry, disposable income levels are continuing to grow, and sales are predicted to top $170 billion by 2022. There are also multiple opportunities for growth outside the West due to increasing online access and smartphone penetration. Additionally, most new consumers for this category are within the 16 to 24 and 25 to 34 age range, meaning there is ample room to develop brand loyalty.

With competition increasing in the marketplace, consumers are set to receive improved services and features while shopping online. Designer brands are now offering a lot of sales & deals, although the discounts are not as deep as lower cost retailers. Brands are also providing 24/7 support for customer, free delivery as well as hassle-free returns, and first-time purchase discounts are becoming an industry norm – which is making the category far more accessible. This is all part of a process that is using technology at its core to create a customer-driven e-commerce experience.